If you only have a few customers to keep track of, you do not have a problem. But if you have plenty, things will start to get complicated quickly. This is a job for an email autoresponder. An autoresponder is a software that can be programed to send out emails when it receives an email from someone. Depending on the type of autoresponder,
it can also do other nifty things for you email list. Email autoresponders come in a variety of types. There are hosted autoresponders, self-hosted autoresponders and desktop or standalone autoresponders. Hosted and self-hosted autoresponders are similar in that they are located remotely in a web host somewhere in the Internet. Their difference is that the former is maintained by other people while the latter is maintained solely by you. Desktop or standalone email autoresponders,
on the other hand, reside in your local computer. For beginners, hosted autoresponders are the better option as they require lesser tweaking. The other two, however, are more powerful and flexible. The email list you built is just a bunch of data. Like most data, they need to be processed. An email autoresponder is the best way to process your email list. Without an email autoresponder, email list building is almost a useless exercise.