Again, when your subscribers see that you actually care about them, it makes them more likely to stick around on your list. Use your personality - Do not send out boring email after boring email where nothing of you shows up. Be a friend to those on mailing list your list while supplying them with timely content. And also make recommendations just like you would as a friend.
Just as your emails must sound as though they are being spoken to your ideal client avatar, you too must be a person and show up in your mailing list subscribers' email inbox as a trusted resource of information. In order to be successful online, you need to build a list for your business. It is not very easy. You can start off by giving away freebies. Not that this is the only way but you can try.
You could thus get visitors to sign up for your list. They could be given some interesting information in return but your e-newsletters might not be their only source. Thus, your list might not benefit too much from these efforts and offers. If you mailing list have an initial lack of traffic this is definitely not the best way of going about things. JV giveaway events step in here and make things a lot easier.